Recognition
March 13, 2025
Taryn Hart
X min
People who receive recognition in their workplace are 45% less likely to leave their job.
Employee recognition is a powerful driver of engagement, productivity, and retention. Yet, many organizations struggle with making recognition an everyday practice rather than an occasional event.
The key to success? Seamlessly embedding recognition into your workplace culture through manager training and enablement, finding the right tools, and making recognition easy and accessible.
Here’s how organizations can make recognition a daily habit, and why it matters.
Recognition isn’t just about celebrating major milestones; it’s about fostering a culture where employees feel valued every day. When recognition becomes routine, it helps to:
Colleen Barrett from Southwest Airlines was known for her famous ‘thank-you’ notes to her colleagues. CEO, Gary Kelly, noticed this gesture was making an impact in his teams – but was there a way so everyone could get a ‘thank-you’ note?
Southwest had always championed an exceptional customer experience and realized this same dedication needed to be implemented into its employee experience. Colleen’s act of recognition is what led to SWAG (Southwest Airlines Gratitude) program in 2013.
A simple ‘thank-you’ can make a difference – the challenge is making even the smallest recognition a daily habit. A good start is to incorporate recognition into your everyday workflows:
Not all recognition needs to be grand or formal. Small, consistent gestures go a long way in making employees feel valued. Schedule weekly reminders in your calendar to make time to recognize your team for their contributions.
Set recognition goals for yourself to help you build a consistent habit of recognition. A good benchmark is two recognition messages per employee, per month.
Managers set the tone for workplace culture. When leaders prioritize recognition, employees follow suit. Encourage your managers and leaders to regularly recognize their team and highlight behavior that supports core values. Provide training to ensure managers:
Download our Leader’s Guide to Recognition to get actionable steps on how your leaders can lead by example and boost their team’s productivity and performance through the power of recognition.
Never hesitate to send recognition – no one appreciates being recognized for work they did a month ago. When recognition is timely and meaningful, it has the most impact on your team.
A structured recognition program, like Kudos, ensures that recognition is continuous but also systemized and scalable. Kudos allows employees to recognize peers in real-time and can be integrated easily into the systems your team is already using.
Making recognition a daily habit requires intention, consistency, and the right tools. Recognition must be encouraged and seen throughout all levels of your organization, but most importantly – it should be easy and accessible for everyone.
When recognition is left to manual efforts, it can be time-consuming, prone to delays, an administrative burden and doesn’t contribute to organizational goals.
While the effort has good intentions, these outdated processes diminish the impact, are inconsistent and often fail to impact all employees across the organization.
Finding a solution to upgrade your manual processes is not just beneficial but essential for making recognition easier and more accessible.
Reflective recognition is an approach to recognition where leaders empower their team members to share what they are proud of and why. When employees reflect on their own achievements and how they’ve overcome challenges, they’re more motivated to continue that progress towards goals. Getting recognition for the work they’re most proud always goes a long way.
Try this reflective recognition exercise:
Building a culture of recognition requires recognition to be embedded in every journey of your employee experience. From onboarding to a final farewell, your people should understand the impact they make and the value they bring to your organization.
Whether it’s celebrating a milestone, acknowledging safe work practices, or spotlighting exceptional teamwork, employee recognition ensures that efforts are aligned with your organization’s goals. And as a result, you’re not just recognizing great work, you’re reinforcing the very actions that drive success.
Employee recognition differs by industry. Knowing how to use it strategically can have an undeniable impact on your business’ success.
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