How to Use Your Culture as a Talent Strategy

Attracting and retaining talent is more crucial than it’s ever been. Compensation and benefits might seem like the most important tools in the war for talent – but they’ll only serve to get people in the door.  

“We think that if we treat our team members well and empower them to make a meaningful impact, that’s what will help our company’s performance. In fact, that’s what we’ve seen.” Sierra Berg from Pillar Properties, a Kudos client since 2013.  

The culture you create directly impacts every part of your employee experience and determines your ability to attract, engage, and retain top talent. Our eBook, Culture as a Talent Strategy, provides actionable insights on how to create the kind of culture that fosters exceptional performance and retains your best people. Let’s take a look at what you’ll find inside.  

Fighting Historic Labour Shortages

In 2021 we were challenged with The Great Resignation, where 2.9% of the U.S. workforce voluntarily left their jobs and 48% of American workers were actively searching for new jobs in that same year.

For HR leaders, attracting and retaining talent through these shifts in our workforce is incredibly challenging. If our current demographic trends continue, this problem will only get worse. When organizations are perpetually understaffed, growth and innovation don’t happen.  

Talent is a strategic priority for your organization and will become THE strategic priority and your greatest source of competitive advantage. How can you take your talent strategy to the next level?

Your Culture is the Answer

Organizations that plan to seriously address long-term labor shortages are investing in creating authentic cultures that drive engagement and performance.  

Your people want to feel respected, valued, and aligned with the direction of your company. Creating an attractive, healthy culture is an investment in the long-term viability of your organization. Working on your culture today will help you make enormous strides, especially with younger generations, who care more about their employers’ values.  

Pillar Properties’ culture-first approach directly impacts their customers and their business performance. Pillar was recognized as a Culture Leader in the Best Culture Awards, due to their investment and commitment to building a strong workplace culture by becoming a people-focused and culture-first organization.  

Download the full case study, The Key to Pillar Properties’ Success is Remarkable Culture, to learn more about how they turned their challenges into opportunities and are now an award-winning company – all due to their culture.  

How to Build an Irresistible Culture

To build a healthy, high-performance culture, take a realistic look at your culture today and evaluate what is working and what is not working. Here are the important questions to help guide you:

1. Do your current values align with your vision for the future? Work with leaders at all levels to define the values and supporting behaviors that align with your business strategy.  

2. Which cultural values, qualities, and behaviors will create the conditions for engagement and excellence in your organization? Once you’ve identified your cultural values, you can use them as a lens to evaluate existing processes, technologies, and policies.  

3. Have you created an environment where your people become culture champions? Employees who are culture champions are the ones who can’t wait to tell their friends and family about how great it is to work at your organization.  

Great culture happens when values, behaviors, talent, and strategy come together. More answers to these questions are all in our free eBook.  

Bonus! Employer Branding 101

Employer branding is how organizations manage how potential candidates perceive them as employers. Your goal for employer branding is to convince desirable candidates (i.e., candidates with the right skills, aligned values, etc.) to apply for jobs with your organization.

Your employer branding strategy should showcase your culture in an authentic way, not because it will attract candidates, but because it will attract the RIGHT candidates. Infuse the hiring process with your culture – a top-notch culture is the best way to recruit top-notch talent.

Culture is the only thing your competitors cannot replicate, and that’s why it’s the only sustainable competitive advantage when it comes to attracting and retaining talent. Build a winning talent strategy today by downloading our free eBook, Culture as a Talent Strategy, and start taking actionable steps towards a culture that fosters exceptional performance and retains your best people.

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